by William Hepburn | Aug 18, 2006 | Miscellaneous
The following is a letter I wrote to the Certified Financial Planners Board of Standards, the College For Financial Planning, and the Financial Planners Association in late 2002. Its message is as relevant today as it was then. To Whom This May Concern: I believe very...
by William Hepburn | Aug 16, 2006 | Miscellaneous
It has been said that the three most important rules of investing are: Don’t lose your money! Don’t lose your money!Don’t lose your money The reason this is so important can be seen in the math of losing: Consider the investor who starts out with $1.00 and loses half...
by William Hepburn | Dec 22, 2005 | Miscellaneous
Stock market investing isn’t always as easy as it seemed in the 1990s. Over 200 years of stock market history shows us that there have been seven generation-long bear markets that averaged 14 years in length, during which times money in the stock market generally lost...
by William Hepburn | Nov 3, 2004 | Miscellaneous
Whether we realize it or not, studies show that mass marketing has a tremendous impact on us, especially if we are investors. It seems that every week I hear a market expert touting the benefits of long-term passive investing. While returns from passive investing have...
